Giant — Anathem (Global campaign)

Commercial — 2025

A global campaign for Giant Bicycles featuring MTB World Champion Alan Hatherly, filmed in the dramatic alpine landscape of Lenzerheide, Switzerland.

Giant — still 01
Credits
ClientGiant Bicycles
DirectorMartin Rivet
PhotographerIvan Arribas
Director of PhotographyJoan Agramunt
Executive ProducerWill McCloy
Head of ProductionJools Beardon
ProducerRuth Marques
Producer OTGTadej Magdic
Drone PilotMarcin Dop
Giant — still 03
Giant — still 04
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Giant — still 02
Giant — still 04b
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Joan Agramunt
Info

Joan is a cinematographer from Girona, Spain. He works across commercials, music videos, documentaries and fiction — always looking for the light and texture that make an image feel alive.

He loves working closely with directors. The best frames always come out of a good conversation.

joan@joanagramunt.com